Why Aren't You Using Your Purpose Statement?

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Ancros looked at two broad facets of having a purpose. One was using having a purpose, which encompassed the understanding of your goalds and your duties. And then how do you use that as a compass to make decisions? How do you bake that into your organizational d and a as an operating system? i have to admit, chris, i didn't find a lot of companies doing it. Are there anybody else? Is the only tquirky thing of five, six companies in the world?"

Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Until recently, he chaired the Advanced Management Program, the flagship senior leader executive program, at the school.

Ranjay's book is available now: Deep Purpose: The Heart and Soul of High-Performance Companies.

Learn more about Ranjay at: ranjaygulati.com.

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