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Ranjay Gulati - Can Purpose be Profitable

Smart People Podcast

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Why Aren't You Using Your Purpose Statement?

Ancros looked at two broad facets of having a purpose. One was using having a purpose, which encompassed the understanding of your goalds and your duties. And then how do you use that as a compass to make decisions? How do you bake that into your organizational d and a as an operating system? i have to admit, chris, i didn't find a lot of companies doing it. Are there anybody else? Is the only tquirky thing of five, six companies in the world?"

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