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4min chapter
BDTP. Content Curation with Jonathan Gandolf
UI Breakfast: UI/UX Design and Product Strategy
Is Content Curation the Marketing Holy Grail?
Most B2B buyers are 60% through their buying process when they engage with a vendor. Brands have spend 80-90% of their content efforts creating content and so much less time thinking about how they can curate content for the right people at the right time, he says. "I think there's an opportunity to build a better aggregator and curator"
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