How AI is reshaping media, with Google’s VP of marketing, Josh Spanier
Mixed Signals from Semafor Media
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Navigating AI in Media and Authentic Marketing
This chapter explores the integration of AI in media and marketing, emphasizing the evolution of language and the importance of discerning valuable metrics. It highlights strategic collaborations between tech companies and media outlets, advocating for authentic partnerships over scripted endorsements in marketing. The discussion also addresses the need for a holistic understanding of the customer experience amidst the challenges of misinformation in the current media landscape.
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