Every industry is going to switch into this business model of collecting activity data, understanding a scale and turning into best next sections in the next five teen years. If you did not collect the early enough, there's nothing you can do to make your a i better than your competitors. Even if the data is shared, the ai has been trained on your peculiar behavior and the market response to it for three years longer. Its just smarter. And so unlike atomatian like revolution from a hundred years ago, ai arms race is a zero som game. So my prediction is that ten years from now, fortune 500 will look very different than now because some companies did not get into collecting the