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16min chapter
Adidas: Sneakers, Hip-Hop and Culture
Trapital
Adidas: From Disgrace to Athletic Success
This chapter explores the complex history of Adidas, discussing its origins in post-war Germany and how it overcame its controversial past. It examines the brand's shift towards athletics, particularly soccer, and its association with the sport, including outfitting the German team in a significant match. The chapter also highlights Adidas' cultural impact, especially in relation to hip-hop and its successful branding strategies.
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Discover
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