11min chapter

How I Built This with Guy Raz cover image

Marucci Sports - Kurt Ainsworth

How I Built This with Guy Raz

CHAPTER

Turning Challenges into Opportunities

This chapter explores the journey of a baseball equipment company as it navigates challenges with underperforming products and rebrands through strategic decisions. Key highlights include the controversial return of subpar bats, the acquisition of Victus, and a major milestone of being named the official bat of Major League Baseball in 2025. The discussion underscores the importance of product integrity, strategic growth, and a commitment to overcoming competition in the sports industry.

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