Creating compelling content beyond match result, Scott Kegley
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Engaging Diverse Fan Bases with Strategic Content
This chapter revisits the significance of crafting engaging content for fans, highlighted by the strategies that appeal to both dedicated and casual audiences. It emphasizes the role of digital platforms, like Vine, in fostering deeper connections between fans and the team, regardless of on-field performance.
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