"It's very distracting for owners to have that money sitting there and then if you're pouring um we talk about the fire analogy I like that a lot because you know you just start a fire you need kindling," he says. "If you try to take kerosene and you just get a big log and you pour some kerosene on it you light it just gonna go up in a puff of smoke real fast" He adds, "This is where I tell people like get the first 100 super dedicated people who love this product and look at each one of them as a piece of coal"

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