27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)
NN/g UX Podcast
The Politics of Creating Allies
Yocum: In the future, I believe that the best companies just work journey centric. So basically journey management with They Do enables teams to improve their customer experience working as one while being part of many different teams or many different locations at the same time. Where we help to create alignment, make those business decisions and what They Do does really well is beyond let's say journey frameworks,. stacking up all the journeys and making sure that people can understand them... Yocum: We just help shape the tools of the future of journey management for tomorrow. And I think we're just getting started. Absolutely.
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