The Role of Identity in Media Companies

I don't think the web page paradigms like works long term I just can't imagine in a world where you get your answers Instantaneously that people are gonna be hitting back buttons. There's these two competing things happening which is where do people put their stuff and then how do people access it? But I get a sense that was going to become more and more important outside of the unique skew or the unique data that you can feed into an Engine is identity. If pages become more functional if the kind of model shifts from being just about content pages that are absorbed by the center to things that accomplish tasks or Help you do something with the support of AI Then Google becomes the center of a