Clearer Thinking with Spencer Greenberg cover image

Pattern-breaking ideas, and startups that change the world (with Mike Maples)

Clearer Thinking with Spencer Greenberg

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Breaking Through Psychological Barriers

This chapter examines the psychological hurdles startup founders encounter, including the fear of contradicting authority and the dynamics that come into play during group decision-making. Through personal anecdotes and examples of initially dismissed ideas, it emphasizes the value of early adopters and the unpredictable nature of innovation in the startup world.

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