How Do You Refresh Your Political Game?

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One was such a break organization when it launched in two thousand four but that's almost 20 years ago. How do you think about keeping things fresh nearly 20 years later, or is that not as important as other priorities? We're in a much more digural world, even more so now with a pandemic. So we had to think, what's the way you get people's attention? And we did.

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.

Learn more about the ONE Campaign: https://www.one.org/

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