The Five Steps of Cult Making

The charlatans perfected the science of attracting and holding a crowd. The gimmics of the charlatan tradition may seem quaint to day, but there are thousands of them among us still using the same tried and true methods their predecessors refined centuries ago. We find these latter day charlatans in all arenas of life, business, fashion, politics, art. But you can be more systematic and deliberate simply follow the five steps of cult making that our charlatan ancestors perfected over the years.