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DOGE Goes After TurboTax & Remote Work

The Accounting Podcast

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Intuit's Strategic Shift: Embracing AI and Mid-Market Growth

This chapter examines Intuit's latest earnings call, highlighting their innovative use of AI to improve customer experiences in marketing and accounting. It delves into their evolving TurboTax advertising strategy and the notable growth of their Enterprise Suite, particularly among mid-market customers. The discussion also emphasizes the transformative impact of automation on bookkeeping processes, enabling greater efficiency and profitability for businesses.

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