In this long-overdue and first-ever public conversation, Natalie sits down with Alex Wolf, the original creator of Bossbabe, to unpack the untold story of the brand that changed everything. For the first time, they share the raw truth behind the creation of Bossbabe, its explosive rise, and how a simple idea became a global movement that inspired millions of women.

Together, they reveal what it took to build this iconic brand, the challenges they faced along the way, and why Alex decided to step away from the spotlight while Natalie scaled the business. This episode is packed with candid confessions, deep reflections, and insights into what really happened behind the scenes.

If you think you know the story of Bossbabe, think again. This is the episode you didn’t know you were waiting for.

TIMESTAMPS

00:00 Introduction: The first conversation in seven years—why it took so long

00:43 The Bossbabe Origin Story: From dropout to visionary—how Alex turned an idea into a movement

03:13 The Birth of Bossbabe: The moment Alex realized “Bossbabe” was the next big thing

07:06 Making Money at 22: Babysitting, coding, and building digital subscriptions before it was trendy

11:32 Passing the Baton: How Natalie stepped in as CEO and took the brand global

18:23 The Acquisition Drama: Clearing the air on rumors and the truth behind Natalie taking ownership

25:19 Identity Crisis: The emotional toll of early success and stepping away from the spotlight

29:33 Cultural Impact: How Bossbabe sparked a global movement for ambitious women

41:34 Predictions for the Future: What’s next for branding, tech, and social media

54:35 Avoiding Burnout: Why selling views is a trap and building a brand is the ultimate strategy

01:01:46 Healing and Transformation: Turning pain into power—how Bossbabe became a lifeline for so many

RESOURCES + LINKS

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FOLLOW

• bossbabe: @bossbabe.inc
• Natalie Ellis: @iamnatalie
• Alex Wolf: @alexwolf