How to Get Started With Customer Level Attribution

The 30 to 32 shifting down 18 and 24. That's pretty wild. Any last tips on how brands should approach decision making or just if they're getting started? Maybe they're using you or potentially another tool out there, but they're not really using it so they have you installed their collecting data for them. They're not using it. Do you have any tips on how to get started while being overwhelmed? I think the easiest way to think about this, not even on the attribution side, is just start start with some open ended questions that maybe you didn't even think about asking. Like our product is very sticky when someone starts using it because it's just a whole new data source