Something You Should Know cover image

The Magic Words To Get What You Want & Why You Get Headaches

Something You Should Know

00:00

The Words Could and Should and Why It's Important

Jonah Berger: We often think about what we should do. Research finds that if we're more likely to reach a good creative solution by thinking in could's rather than should's will help us get there. He says it's an important topic, but it's just not one we think about.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app