There are some people for whom this really ticks the box at this satisfies a need to be seen and to feel high status. I don't think that that's necessarily a stable attribute of that person over their life course. It might just fit the kind of banker culture that imersed in, you know, when they're thirty and working on wall street. And it feels good to be in these spases. It's really thrilling and exciting to be in them. So i elso did interviews with the people that are buying bottles, only twenty, and not a random sample,. Just to get a sense of how do people talk about and process and put into words what, you know, they...

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