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[Q&A] Should I Keep My Social Accounts if I Rebrand?
Freelance to Founder
How to Start From Scratch on Social Media
"If you have a bunch of followers and you change your niche, I think you make it super clear," she says. "You probably changed the look of your brand." If Coca Cola were to just add green juice to their arsenal, then they could create a whole new account for that. But either way, you start with a bit of a foundation instead of starting from scratch.
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