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How to Be Successful in the Marketing World
i was working in t v when the first do com boom happened. i realized pretty quickly that if you're creating great content, you were actually inspiring people to buy stuff. So i partnered up with a journalist who went to a boston university agi named james cosco and we started an agency called tipping point labs. And then since then i've been kind of travelling around the world speaking to people and trying to help them. You don't find the right kinds of partnerships, but also think, re think marketing in this kind of new age.