Recession-Proof Leadership: Building an Anti-Fragile Company
Founder's Framework
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Navigating Customer Relationships in Turbulent Times
This chapter explores the differences between B2B and B2C relationships in challenging economic conditions, with a focus on the critical need for robust customer support. It highlights how B2B clients require consistent service due to their reliance on service providers, while B2C consumers exhibit more flexible purchasing behaviors.
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Transcript
