If I wanted to become a millionaire again, I’d do this
Simon Squibb
00:00
Selling the Sizzle, Not the Steak
This chapter delves into the concept of 'selling the sizzle, not the steak' with insights from Steve Jobs' sales approach at Apple events. It emphasizes the power of focusing on product benefits, building genuine relationships, and maintaining long-term connections for successful sales.
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