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If I wanted to become a millionaire again, I’d do this

Simon Squibb

CHAPTER

Selling the Sizzle, Not the Steak

This chapter delves into the concept of 'selling the sizzle, not the steak' with insights from Steve Jobs' sales approach at Apple events. It emphasizes the power of focusing on product benefits, building genuine relationships, and maintaining long-term connections for successful sales.

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