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11min chapter
If I wanted to become a millionaire again, I’d do this
The Blueprint with Simon Squibb
Selling the Sizzle, Not the Steak
This chapter delves into the concept of 'selling the sizzle, not the steak' with insights from Steve Jobs' sales approach at Apple events. It emphasizes the power of focusing on product benefits, building genuine relationships, and maintaining long-term connections for successful sales.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode