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#758 - The Secret Weapon to Pricing Power

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Exploring Brand Power for Pricing Leverage and Market Positioning

The chapter explores how established brands like LVMH, Toyota's Land Cruiser, and Ford's F-150 can set higher prices due to brand recognition, trust, and market positioning, emphasizing the importance of strategic decisions in building brand value to increase margins and maintain pricing power.

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