Unholy: Two Jews on the News cover image

From Bibi to Barbie - with Ynon Kreiz

Unholy: Two Jews on the News

CHAPTER

How Mattel Fields Transformed a Tail to Become an IP Driven Toy Company

Mattel CEO: "The goal from the beginning was not just to make a movie, but to create a cultural event" Mattel is trying to become an IP driven, high performing toy company. It's not about trying to drive toy sales but to create holistic experience," he says.

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