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The Creative Practice with Seth Godin

Creative Rebels

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The Importance of Consistency in Creativity

I was thinking earlier about just how we have trust about things that are just random. Because I suppose as well, by building trust over a long period of time, then you're more likely to be able to persuade someone to take that leap. And so one of the things we think about as we add layers to civilizations, we are giving leverage to creators. We're also creating a bedrock, a foundation of what can we trust so we don't have to spend emotional energy on it. Yet we then waste it by sitting at home watching Netflix for eight hours.

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