Chatting with UGG Boots Founder (Brian Smith)
Noah Kagan Presents
00:00
How Did You Get Into the Concrete and Steal Business?
I didn't ever want to get into your apparel business. I was just in love with the science of cement at a microscopic level. And that's why I got into the concrete and steal business. But if I tried to launch it in Australia, they, it would never have worked because like let's say every little town in Australia had a little sheepskin factory. It's just so hard. Your success is the hardest part.
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