Building High-Growth Products with Jobs-to-be-Done
The Product Podcast
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Is Your Market Worth Targeting?
Sally Kohn: If you can understand the current technologies and what customers are trying to do, then you have a stable target. She says we look at willingness to pay to get the job done; that's how we size a market. Kohn: We plot all that on a curve that we call a need curve. This is a way to calculate how big the market opportunity is, she says.
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