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13min chapter
The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
The Marketing Millennials
Importance of Planning and Setting Objectives
This chapter emphasizes the need for clear goals and metrics in marketing campaigns. It highlights the importance of understanding the financial impact and collaborating with finance professionals. The speaker also discusses the shift towards being leaner and the significance of basic math skills in understanding business economics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode