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110. Behavioral Analyst Rory Sutherland: Why we do what we do!

heretics.

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The Role of Rule Breakers

I think we need rule breakers, don't we? That's why we like movies with heroes. Boris was he set the very rule that everybody else had to follow. I suspect the same thing happened when Dominic Cummings left his flat in Durham and went straight into Downing Street. Not a single journalist question him about it. There's this slight game that journalists are allowed to play on politicians who can make any of 15 instruments - you're only allowed to reply in completely factual terms. It does seem to be fundamentally asymmetrical. As soon as they get out of government, as soon as they retire, they become eminently sane and sane and likable. Ed Bulling: 'There's

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