5min chapter

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Rationally Speaking #34 - Celebrities and the Damage They Can Do

Rationally Speaking Podcast

CHAPTER

Prestige Affects Cultural Learning in Chimpanzees

David Frum: We're more likely to copy prestigious members of our troops than lowly ones. He says we also need to remember that there is a cultural component in the halo effect. In an Italian magazine about astronomy, he saw ads for telescopes from U.S.-based companies despite their reputation as amateur astronomers.Frum: I think it's quite plausible that maybe we just aren't making a distinction based on what they're pursuing.

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