Unthinkable with Jay Acunzo cover image

In on the Secret

Unthinkable with Jay Acunzo

CHAPTER

Post-Secret: How Frank Shared His Big Idea for Fear That Others Wouldn't Get It

Frank had failed in a few other very similar projects based on postcards until post-secret took off. He felt if he could earn the deep confidence of strangers to tell him a true secret, it could really be something special. Frank: If I was just blogging about what was in my mind every Sunday, believe me, it wouldn't be that interesting.

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