
Jim VandeHei Talks About Everything Axios, Past and Future
A Media Operator
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Navigating Axios: Structure, Strategy, and Future Growth
This chapter provides an in-depth look at Axios's organizational structure, detailing its diverse business units and the importance of a strong operational culture. It discusses the evolution of their advertising model, the significance of targeted content for decision-makers, and the need for strategic adaptations in a rapidly changing media landscape. The conversation also highlights Axios's approach to pricing strategies, audience engagement, and the venture into original programming, illustrating their forward-thinking vision beyond traditional journalism.
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