Ep.5. Google Expert on Google App Campaigns Best Practices
App Revenue Growth Podcast with Michael Stysin
00:00
Video for App Campaign - What's Critical Insights for Good Creatives?
The visuals that you during your video should be able to tell a story, even if the sound is off. So it's a very good idea to show the branding, like the name of your brand or the logo early on in your video campaign and in your video for app campaign. And what has also been found to be efficient is for example, when you try to incorporate your logo into the app interface in the app app. Even if this logo is not present in the real app, it's still okay. Like the client is still interested in what the app is doing.
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