Most people don't know that there are any holes in their boat until it's already taken on one do you have any tips for proactively looking for these holes before they become massive fucking craters? I call selective urgency what this actually comes down to is a concept that I called selective urgency okay. Reactive leaders and reactive entrepreneurs and reactive business people always lose they always lose because they're not proactive. So when you've built something or you've got some momentum or you built a small business and you're trying to grow into a medium-sized business or whatever is you're working on proactively looking for things that could trip you up can put you ahead of most people.