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4min chapter
Marty St. George on his second act at JetBlue
The Air Show
Strategic Focus on Loyalty Programs at JetBlue
This chapter highlights the importance of strategic planning over mere hope in business, using JetBlue's True Blue loyalty program as a case study. It discusses the program's performance, potential for enhancement, and strategies to improve customer engagement and loyalty point utility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode