Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers
Sales Leadership Podcast
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The Biggest Challenge for Leaders to Day
As leaders, we have to steer our teams and organizations through this arena that we're not comfortable with. We say we like change, but our brains will prove it, biologically speaking, called homeostasis. So these are dynamic you're gong to fight through as a leader. The real takeaway is you're going to have to build a stronger revenue culture in order to combat this accelerating change. If you let accelerating change continue to happen to you, that 83 % of the journey rob done before they invite your salespeople in,. It will soon be a hundred%. because a i will take over the sale i the next three to five years.
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