The concept of influence, persuasion or even manipulation
(psychologically) in clinical practice can seem very uncomfortable to some. Yet it occurs in every interaction we have, whether we intentionally do it or not.
And with the increasing evidence that contextual factors and therapeutic relationships play a large role in patient outcomes, being able to master these could be as important as the assessments we do and treatment plans suggested.
On this episode Ben is joined by Andrew McCauley, Specialist
Physiotherapist & Athletic Development Coach where they discuss;
(00:00:00) – Introduction
(00:01:24) – Andrew’s 10 Quick Fire Questions
(00:06:19) – What Led Andrew (and Ben) To Be Interested In
Cialdini’s Work?
(00:11:39) – What Is Priming & How Have We Used It?
(00:21:21) – Why We Should Not Feel Uncomfortable With The Terms “Influence”, “Persuade” or “Manipulate” As Healthcare Clinicians?
(00:25:50) – Is Influence By Authority Still Effective In
Healthcare?
(00:34:12) – Can We Use Scarcity In Healthcare?
(00:39:47) – Is It Ethical To Use Reciprocation With
Patients?
(00:45:52) – How Could We Use Social Proof With Patients?
(00:50:48) – Is Being Likeable With Our Patients Enough?
(00:55:15) – How Do We Increase Feelings Of Unity With Our
Patients?
(01:02:08) – How To Increase Patient Commitment &
Consistency To The Plan
(01:15:01) - Andrew’s Hardest Conversation
(01:24:30) - When Andrew Was Able To Influence A Patient
When He Thought He Couldn’t
(01:30:42) - Where To Find Andrew, Therapeutic Conversations Unravelled Podcasts & Unravelling S&C For Therapists
You Can Find Andrew On Social Media:
Instagram: @procaresports
Twitter/X: @mccauleyandrew
As well as on LinkedIn
Therapeutic Conversations Unravelled Podcast (TCUP):
Spotify:
https://open.spotify.com/show/4gkQRHkg0EZJ7kOPnlPurC?si=9a4e4a69e51e401a
Apple Podcasts:
https://podcasts.apple.com/us/podcast/therapeutic-conversations-unravelled-podcast-tcup/id1777788887
Unravelling S&C For Therapists Course:
https://linktr.ee/procaresports
Books Mentioned:
Influence – Robert Cialdini
Presuasion – Robert Cialdini
Grit – Angela Duckworth
Key Person Of Influence
- Daniel Priestly
The Chimp Paradox – Steve Peters
Thinking Fast & Slow – Daniel Kahneman
Atomic Habits – James Clear
You can find Ben across social media @BWhybrowPhysio
Send Questions or Stories in to clinicalcommunication@outlook.com
