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8min chapter
Introducing Compass: The AI-Powered System for Smarter Ads
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating Creative Complexity in Advertising
This chapter explores the intricacies of managing the creative process within organizations, touching on the challenges of maintaining consistency across various marketing teams. It emphasizes the need for clear definitions and data-driven insights to align creative outputs with business goals and effectively forecast advertising requirements.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode