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053-2: Be a Good Ancestor with Alan Cooper (Part II)
User Defenders – UX Design & Personal Growth
The Importance of Overturning the Dominant Paradigm
If your metrics are money, it's called good hearts law. Good hearts law says that if a metric becomes a goal, it becomes worthless. So what you do is if you say the goal is to make money, people will say, well, why don't I just shortcut the whole thing and make money directly? This is how you get massive crime like the world economic collapse in 2008. That was a response to a criminal act of American bankers. We have to overturn the dominant paradigm. Designers design. How can we kind of get business people on board with the vision of creating great products? You can't.
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