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Re Branding - Kenny Coal
I think to day to day there's just, what, i think, just one or two, one's one story. Up until about six years ago, we had a hundred stores in the u.S. I mean, completely overhauled this model that you had. But really, it's now you on the line. It's your personal financial situation. Because if at this point you eve want a hunded percent of the company, if it goes bust, you're broke. You've assumed all the risk. Which is comforting, truthfully, at some level....