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10min chapter
How Insurance Ads Became the Industry Standard
Trapital
State Farm's Advertising Campaigns with Chris Paul and Cliff Paul
This chapter explores the origins of State Farm's advertising campaigns featuring Chris Paul and Cliff Paul, and how they changed how brands interact with the NBA. It also discusses the strategic decision to target assists and engage point guards, and the goal of generating cultural discourse and brand recall.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode