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Dave Trott on beating creative blindness (live from IAB Leadership Summit)

Eat Sleep Work Repeat - better workplace culture

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The Power of Reduction

Roosevelt reduced a quarter of an inch thick document to a sentence that nobody could argue with, and the lease-len program went through. Just by that line when your neighbor's house is on fire, you don't refuse to lend in your house by it,. That's reducing all of that complicated language to what Bill Burnback calls simple, timeless human truths. Communication is about say less, definitely, definitely, we talk like human beings. I just want to give you this copy of the Exorcist, and I wonder if you could tell us that story. We've just come back to the 70s now, of BNP,  we all used to read the same

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