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151: Smart Energy, Smart Business with Doug Johnson

Business of Architecture UK Podcast

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How to Help Developers and Commercial Clients Navigate the Selling of Sustainability?

Commercial clients may often see sustainability design as a kind of ump up front cost. So how do you help architects navigate the's the selling of sustain ability? Yes, i think it's aso. There's going to be a lot changing in the next 12 months and beyond. Developersnd commercial clients need to be prodded from the rear end. Some some do exactly. But sustaine must have a great branding one day. You can come at that anglee more cynical than others.

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