The Growth of Ugg Monk

Gather is the product that I, right before this call, I purchased because I was doing research and I was like, dude, I need that. And we'll talk more about that and what it is in the Kickstarter campaign in just a moment. When you think back in your journey since you started, were there any moments that you remember that were like big moments in the life path of the business? Or was it kind of just a steady growth this whole time? The biggest thing that really kind of picked up the pace was just early on the, and then I woke up t-shirt. That shirt got picked up on multiple larger design blogs and started bringing eyeballs from all over