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The State Of Category Design And Who It's For In 2023 w/ Christopher Lochhead

Category Thinkers

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Introduction

Episode two of the category thinkers podcast features a conversation with Christopher Lockhead. Mike Dan Paus, Pablo Gonzalez and John Rougey talk about the differences between niching down and Building a category. They also wax poetic about how this fits in for not just these venture-funded tech companies but for everybody. The community that by the way I would love to have you be a part of we launched recently and we have over 400 people in there Unbelievable conversations about category design Already happening so we want you in there go to category thinkers.com Sign up so you can be part of the slack channel  and keep following along here pay close attention!

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