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Pedro Cortes' 3 Psychology Pillars of Irresistible Landing Pages (SaaS Marketing Consultant)

Marketing Powerups

CHAPTER

The Importance of Understanding Your Client's Needs

SAS expert: Clients often jump into the page too soon and don't go deep enough. They also use like a lot of illustrations, they don't show the products or social proof. He says clients need to be really clear on what is the underlying result that they are trying to achieve. "If you don't put that on the website, no one's going to buy it"

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