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What NewJeans Tells Us About the Future of K-Pop

ICYMI

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How New Jeans Came Together

New Jeans were produced by the group that manages them Adore which is a subsidiary of Hibe. As you mentioned, Minhijin is Adore CEO and she's kind of like the creative director of New Jeans would you say? Yeah, I think she's more than that probably just because like she is the CEO so she's sort of in charge of like you know all the big pictures stuff but it seems like as a former graduate. She used to be a creative director at SM and things like that. So I feel like she's very very heavily involved. Not just in their branding but also in terms of like the music too.

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