No Such Thing: Education in the Digital Age cover image

Purpose Mindset

No Such Thing: Education in the Digital Age

CHAPTER

The Importance of a Transactional Mindset in Sales

A transaction mindset is about seeing the world as a zero-sum game. People with that mindset are focused solely on hitting numbers and achieving sales outcomes. Those with a purpose mindset are focused on understanding customers' real needs, building relationship to help them.

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