5min chapter

Modern Startup Marketing cover image

199 - Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure (Anthony Pierri, Co-Founder at FletchPMM)

Modern Startup Marketing

CHAPTER

Navigating the Challenges of Marketing Flexible Products

The chapter delves into the complexities of marketing products with versatile applications, stressing the importance of tailored messaging over broad marketing strategies. It explores the contrast between marketing a specialized product like Riverside versus a general project management tool, emphasizing the significance of targeting specific use cases for successful product marketing.

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