4min chapter

Founders cover image

#289 Brunello Cucinelli

Founders

CHAPTER

How to Start a Company Selling Expensive Cashmere

Brunello had no money when he's starting his company. produce high quality items manufactured with Italian craftsmanship and manual skills products that were expensive but not over priced targeted at a market segment that was called absolute luxury. He has always been firmly convinced that in order to successfully stand out you need to focus on one single project representing the dream of your life. "I'm friendly convinced that we must act even when we have feeble hopes there was uncertainty at the beginning"

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode